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"Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South."-http://www.wfto.com/fair-trade/definition-fair-trade
Fair Trade is about giving power back to the people who made the products, not the companies that want the product produced.